How to Write a Press Release in 7 Easy Steps (2020 Update)
Want to learn how to write a press release?
Press releases are one of the easiest ways to engage journalists and get your news story published.
If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go!
In this post, I’m going to show you everything you need to know about how to write a press release (including a great press release example and the press release format).
I’ll even give you a press release template for multiple occasions that’s worked for 5000+ of my customers!
What is a Press Release?
Before you learn how to write a press release, let’s first understand what it is.
A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets.
It is usually sent to journalists and editors who may use the information to write a news article.
Note: A press release is a piece of content which is accompanied by a press release email pitching the story to the journalist – a sort of cover letter which summarizes the content in the release.
Why Would You Still Send A Press Release in 2020?
Here are the top reasons why you need to write a press release:
1. Garners attention and awareness
Journalists and media outlets have far more reach than your business alone, so it makes sense to use press releases to garner more attention and awareness.
2. Helps build relationships
Sending press releases is a mutually beneficial exercise. Journalists need stories – if you can help them with this, it could be the start of a relationship with someone in the media industry.
3. Improves your search engine optimization
If you can incorporate keywords efficiently, your rank for those keywords on search engines can shoot up. [Hint: I use SEOJet to always know what anchor text to use for each backlink.]
Also, if a journalist uses your contributions for an article or blog post, it could get you backlinks from their company’s website (backlinks are one of the best ways to get your content to the top of a search engine).