How to Write a Press Release in 7 Easy Steps (2020 Update)
As you work through this post you’ll write your first press release.
Please copy and paste this press release template outline below into your text editor to start writing the release:
[INSERT ATTENTION GRABBING HEADLINE]
Strong Lead Sentence
Summary Bullet Point One (if makes sense)
Summary Bullet Point Two (if makes sense)
Summary Bullet Point Three (if makes sense)
Name of Press Contact:
How To Write a Press Release: 7 Steps
Here’s your step-by-step guide on how to craft a well-written press release:
1. Find Ways To Be Newsworthy
As you’ll be pitching to journalists, create a news release with that in mind.
Here’s how to give journalists what they want:
Exclusive Data or Research
Journalists love anything exclusive. They also happen to love data. Giving them exclusive data in a media release is a good way of offering both.
While you may not be able to provide journalists with your own breaking news event every time, you can use a content marketing process called newsjacking.
Simply put, newsjacking is the process of injecting your brand into a current news story to make it more relevant and eye-catching. For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction.
Aligning your pitches to developing trends in your industry is a good way to make them more attractive.
One easy way to spot these trends is to see what top journalists in your industry are writing about. Just search for your keyword on JRO to see a list of target journalists and their recent articles.
When you use these trends in your pitch while still creating evergreen content, they will rarely be rejected.
Implement this tactic right now with our software.
Stories with an emotional connection resonate better with a target audience and lead to more social traction.